The year 2016 brought along some interesting trends in the android applications. And, it looks like 2017 is well on its way towards continuing those trends while introducing new ones. Although change and new technology can be intimidating, the reality is if you resist change–you can be assured your competitors are embracing it. This is why you should embrace changes brought on with android applications–they are often exist to user demand.
Since we are making our way through this new year, it is time to try something new. 2017 will be a benchmark for how android applications impact not just individual users, but even small businesses throughout the globe. Android developers are pushing the envelope on a daily basis in order to improve the smartphone and tablet experience. So many new Android apps come out daily, it’s difficult to keep track of them all. Here are some of the hottest trends in Android app development for 2017.
It’s all about Location-based services (LBS)
You’ll see LBS or geofencing advance greatly in 2017. This is what lets businesses know when customers are close in order to send them special offers tailored specifically to their interests. Geofencing is establishing a virtual fence around a predefined geographic area. In essence, it goes a few steps further from push notifications. It’s all about timely and relevant mobile messaging.
Users can read about offers or announcements when they’re in the area and able to act on them. Plus, there’s no real limit on location. To illustrate, coffee shops can trigger geofencing when users are in the same city and need a cup of Joe to kickstart their day. A party planner might set up geofencing around party stores and bakeries. The possibilities are broad. As a result, 2017 will see a marked increase in the use of geofencing as a customer retention tool.
Augmented and Virtual reality
Augmented reality (AR) and virtual reality (VR) hit the mainstream in 2016. It was only a few months ago when Pokémon Go created mass hysteria. It gave everyone the ability to witness the power of reality apps. Expect to see the number of AR and VR Android apps on the rise.
It’s expected to transform the way we interact with software systems and with each other. AR and VR will no longer be considered gimmicky. They will also be combined with Utility Apps to add a new dimension of functionality to a device. This powerful combination can help boost customer engagement while attracting millennials and Generation Z.
An even better user experience (UX)
Often, the main focus of mobile app development is user experience. In 2017, you will see Android apps that enhance the user experience in a more practical and innovative way. People have a tendency to quit any app that is too difficult to use. In 2017, many Android apps will pay more attention to the user’s point of view.
The Internet-of-Things (IoT)
The IoT industry is in a boom phase right now. Android apps which cater to IoT will get to ride that wave. Companies in industries such as auto, health, education, security and smart homes will start integrating IoT advancements into Android apps. Everything is becoming smart and integrated into the Web such as homes, TVs, appliances, cars, health devices and more.
Android instant apps
These let you reach customers even if they don’t have an app installed on their device. All they have to do is open a webpage and access the code needed by the app at that moment. Android instant apps can run instantly with just a few taps on the screen. It is essentially a cloud-based version of the app. Today, there are around 2.2 million Android apps available for download. Android Instant Apps saves the user both time and effort.
According to Gartner, mobile downloads will generate an income of $77 billion in 2017. You can expect a lot of that to come from the new and improved Android apps.